By minute 7 I was totally entranced. Art.
Creative director, Angus Farquhar, says of the choreographed/LED-itized/megatracer/dance/bike/sauce:
At times it’s like molecules chasing each other…The racing cycles were creating a set of imagery I had never seen. That’s a very exciting moment — when you’re seeing something visually for the first time.
Video was premiered on the creators project, and you can read more about the story behind this video over there.